Nexxus Hair Color Assure Sulfate-Free Shampoo for Color Treated Hair

Nexxus' scientists have used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, they developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes.

The Nexxus Color Assure range includes new formats that create an optimal regimen for color care, such as a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. As a leader in salon-quality hair products, Nexxus uses learnings from science and nature, understanding that hair is made of almost 90% proteins, which is why they use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.

The Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to enhance color vibrancy. For best use, apply the shampoo to wet hair, massage into a rich lather, and rinse thoroughly. Follow with the Nexxus Color Assure Conditioner for optimal results.

The Color Assure Shampoo is a color safe shampoo that is infused with the exclusive PROTEINFUSION blend, containing Elastin Protein and Quinoa, to help bring colored hair back to life. As a sulfate-free and silicone-free shampoo for color-treated hair, it cleanses and replenishes the nutrients lost during the coloration process, resulting in long-lasting vibrancy for up to 40 washes.

For the best color care regimen, use the Nexxus Color Assure Sulfate Free Shampoo together with the Nexxus Color Assure Long Lasting Vibrancy Conditioner. This color shampoo and conditioner system is safe for use on color-treated hair, helping to restore shine and enhance hair color for a vividly brighter look.

In summary, the Nexxus Color Assure Shampoo is a sulfate-free, silicone-free, and color-safe shampoo that cleanses and replenishes color-treated hair, resulting in long-lasting vibrancy and protection for up to 40 washes. It is part of the Nexxus Color Assure range, which includes a comprehensive regimen of products formulated using advanced scientific methods and learnings from nature to bring your color-treated hair back to life.

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